SEAN “DIDDY” COMBS AND THE MAKERS OF CÎROC™ ULTRA PREMIUM VODKA RELAUNCH CÎROC™ SUMMER COLADA™

SEAN “DIDDY” COMBS AND THE MAKERS OF CÎROC™ ULTRA PREMIUM VODKA RELAUNCH CÎROC™ SUMMER COLADA™

  “This summer we’re bringing back Summer Colada, one of our most successful limited edition variants,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “We’re pairing it with CÎROC fan favorites to create the ultimate Summer Collection. CÎROC continues to grow and thrive with flavor innovation and year after year is a dominant force in the market.”

“This summer we’re bringing back Summer Colada, one of our most successful limited edition variants,” said Sean “Diddy” Combs, Chairman of Combs Enterprises. “We’re pairing it with CÎROC fan favorites to create the ultimate Summer Collection. CÎROC continues to grow and thrive with flavor innovation and year after year is a dominant force in the market.”

Sean "Diddy" Combs and the makers of CÎROC Ultra Premium Vodka are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 CÎROC Summer Collection. Originally released in 2017 as a limited edition, CÎROC is relaunching the liquid due to its overwhelming success.

 In honor of the kick-off of the 2018 CÎROC Summer Collection which includes Summer Colada, Peach and Pineapple, CÎROC welcomes Colombian singer and songwriter Karol G. to the family, alongside entertainer Teyana Taylor and Cassie. Each, a singular symbol of fierce femininity, Karol G., Teyana and Cassie have been declared the #CIROCSummerSquad of 2018.

 Throughout the season, the #CIROCSummerSquad will make its way from coast-to-coast in a nationwide celebration of female empowerment. The initiative kicks off in April with the return of the Empowered Brunch platform with Variety, a forum bringing together more than 100 influential women in media, music and fashion. The program features Karol G., Teyana Taylor, and Cassie, alongside honorary keynote speakers including Priyanka Chopra, Sophia Bush and more.  To further support the brand’s commitment to this campaign, CÎROC partners with Dress for Success, a non-profit organization that economically empowers women around the world.  In addition to making a financial contribution to select local chapters, the brand will support their Suiting program and donate 100 professional garments to represent each of their 100 empowered honorees.  The initiative is designed to help women gain the confidence they need to reenter the workforce.

In honor of the relaunch of Summer Colada, CÎROC has created the following signature cocktails: 

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Colada Remix

·         1.5 oz. CÎROC Summer Colada

·         3 oz. Pineapple juice

·         Glassware:Pina colada glass

·         Garnish: Pineapple wedge of mini pineapple with mini umbrella 

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Coconut Chill

·         1.5 oz. CÎROC Summer Colada

·         1 oz. Passion fruit juice

·         .75 oz. Banana juice (or 1 whole banana)

·         2 Bar spoons coconut cream .

·         5 oz. Lemon juice

·         1 Glass of ice

·         Glassware:  Martini globe glass

·         Garnish:  Pineapple leaves, banana slices and a cherry

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Watermelon Breeze

·         1.5 oz. CÎROC Summer Colada

·         4 Chunks of watermelon

·         .75 oz. Lemon juice

·         .75 oz. Simple syrup

·         1 oz. Coconut water

·         Glassware:  Highball glass

·         Garnish: Watermelon chunk and orange chunk

For the duration of the summer CÎROC keeps the summer spirit alive with a local market event series in select cities nationwide that celebrate the liquid, the lifestyle and the best of the season. 

CHART TOPPING HIP HOP ARTIST BIG SEAN LAUNCHES DEBUT COLLECTION WITH PUMA

CHART TOPPING HIP HOP ARTIST BIG SEAN LAUNCHES DEBUT COLLECTION WITH PUMA