REBIRTH OF A LONDON LANDMARK: JACK BARCLAY BENTLEY RE-OPENS WITH CONTEMPORARY NEW DESIGN

Mar 23

Mar 23 REBIRTH OF A LONDON LANDMARK: JACK BARCLAY BENTLEY RE-OPENS WITH CONTEMPORARY NEW DESIGN

New showroom further enhances customer experience, ensuring Jack Barclay Bentley’s position among the brand’s leading retailers

The oldest Bentley dealership in the world – Mayfair icon Jack Barclay Bentley – has officially reopened its doors after a comprehensive refurbishment, revealing a stunning modern luxury space that blends historic tradition with the latest in contemporary design.

Customers visiting the newly-renovated showroom will appreciate a lighter, more modern feel, resonant of the neighboring luxury ateliers and galleries in London’s exclusive Mayfair.

**Bentley leather-trimmed bar and a private commissioning suite among new elements**

The customer experience has been brought into even sharper focus, with a stunning new central bar – trimmed in luxurious Bentley leather – acting as a focal point on the ground floor, and new a commissioning suite providing inspiration and offering greater privacy.

At the same time, long-standing customers will still recognize many of the showroom’s original design features – such as the basement’s iconic chequered floor, wood paneling and art-deco signage – which have been harmoniously woven into the new design.

**New design inspired by contemporary luxury boutiques and ateliers, while retaining showroom’s historic features**

Jack Barclay Bentley Brand Director, John Stone, comments: “Jack Barclay Bentley is true British institution and a real icon for both Bentley and the UK. Customers come to Mayfair from around the world to savor the Jack Barclay Bentley experience, and thanks to this stunning refurbishment, we can ensure they continue to enjoy the best service available. We are very excited to open our doors once again and plan to use the space to the full by hosting some fantastic events throughout the year.”