Aston Martin and Tom Brady Unite Introducing ‘Category of One: Why Beautiful Matters’
Aston Martin today announces the start of a new long-term partnership with Tom Brady, record-breaking National Football League star and one of the most renowned and respected athletes of all time.
In collaboration with Aston Martin’s VP & Chief Creative Officer, Marek Reichman, the designer currently responsible for creative direction of the Aston Martin brand and model range, Brady and Reichman will explore their affinity for The Love of Beautiful via a new content series entitled Category of One, premiering later this year.
“Tom is an inspirational leader and athlete who is clearly aligned with our view of Aston Martin,” said Reichman. “His performances on the football field – not just recently but throughout his career – are an inspiration for us all. My team and I are looking forward to this creative collaboration as we continue to roll out Aston Martin’s ‘Second Century’ plan.”
Brady will seek to share visualisations of where he sees beauty in his sporting moments, what he sees as beautiful in life, and what continues to compel him to pursue greatness after five Super Bowl wins and four MVP Awards.
Tom Brady said: “Aston Martin exemplifies dedication to the craft of car making through a meticulous attention to detail. While 104 years of heritage are reflected in each hand-built car, with product from the DB11 to the Aston Martin Valkyrie, this brand is primed to excel for the next 100 years as well.
“As a long-time fan and driver I am honored to join the Aston Martin team at this special moment in the company’s history.”
The new partnership will also see Brady curate his own take on a modern day Aston Martin, based on the 2018 Aston Martin Vanquish S. The process will be documented, with portions being revealed over time, and the Tom Brady-curated Vanquish S will be unveiled this summer.
Photo Credit: Aston Martin