Hublot Reveals Concrete Timepiece As Tribute To NYC Co-Designed With Street Artist Tristan Eaton
Hublot announced its latest collaboration and timepiece, the Classic Fusion Aerofusion Chronograph Concrete Jungle—the brand’s first concrete timepiece—as a tribute to New York City co-designed by visionary street artist and former New Yorker, Tristan Eaton. In celebration of the partnership, Managing Director of Hublot of America, Jean-François Sberro, hosted a three-part event in downtown Manhattan with the artist to reveal the new watch.
Hublot welcomed journalists and art cognoscenti to Manhattan’s Lower East Side neighborhood where many notable artists have found a haven for their work, discovered their inspiration, and created their most important pieces. Surrounded by immersive visual projections of Eaton’s works and imagery of the Concrete Jungle timepiece, guests enjoyed themselves in the company of the acclaimed artist.
The event also served as occasion to unveil the Classic Fusion Aerofusion Chronograph Concrete Jungle. Hublot wanted to create a piece that was a tribute to New York City and found that “Concrete Jungle” would be a fitting name; both the nickname for the city, as well as naming an actual material component of the watch.